The road to self-discovery is rocky with many ups and downs, but nevertheless it’s a remarkable journey that starts for every individual, with education. Education has always been a part of McDonald’s DNA as it believes that today’s students are tomorrow’s leaders who will shape society’s bright future and hence it has been supporting umpteen students for many years now in their quest for education.
Since 2007 McDonalds’ has endeavoured to elevate students from the Asian and Pacific American (APA) community by providing them access to higher education and resources that cultivate their academic, personal and professional success regardless of their ethnicity, nationality or financial background by conducting workshops and awarding scholarships, in turn fulfilling thousands of dreams.
Today McDonald’s launched APA Next, a platform that will help support Asian American students in a more holistic manner. The platform was launched with a fresh website and a brand-new logo that signifies forward movement of the APIA community in future.
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There has always been a generation gap, but recent studies show that needs of youth have transitioned over the years and so has their thought process. Today’s children are exposed to a lot of information since they are surrounded by digital technology since birth. According to a report by Deloitte, societal discord and technological transformation have created a “disrupted generation,” and Millennials and Gen Z are struggling to find their safe havens, their beacons of trust.
According to a report by Deloitte, while choosing a career for themselves, unlike their parents Gen Z is more likely to be driven by passion and not by money and are interested in careers that will help integrate their hobbies into their profession.
Adolescence is a time of when teenagers are trying to form an identity for themselves along with the physical, mental, emotional, and social changes taking place within. Most teenagers are able to navigate through these years with little conflict, but a lot of second-generation Asian Americans often feel trapped between two different, often oppositional cultures, resulting in conflicting emotions that make it difficult for them to establish their own identities.
In spite of most APIA students being driven to excel in academics, off lately, a lot of them are being overlooked by admission officers at various colleges and universities, as they are limited in other qualities and extracurriculars in addition to their academics. So that they do not miss out on the opportunities coming their way, it is necessary for these students to get right guidance which will help them create a niche for themselves and McDonald’s APA Next education program may just be the answer!
APA Next consists of four pillars to help APIA students to discover their true potential:
- Content Series: Zeroing in on their ‘Major’ is the battle half won for many confused youngsters who keep changing their goals. From July – October, as a part of this series, changemakers who have manoeuvred successfully through this phase in their lives, will share their experiences with Gen Z on how to find their areas of interest and lay down an action plan so that new students can effortlessly cross hurdles in their path.
- Workshops: This year McDonald’s will reach out to more students through virtual workshop, where education experts and past students will share tips that will enable parents and their wards to navigate through the application process which is different from the ones in their home countries with ease.
- Scholarships: APA Next will award either 1-year or 4-year scholarships to deserving candidates to assist them through either respective colleges or universities. The scholarships will be open for applications from September 2021 to January 2022 and will be announced in September 2022 before the new term begins.
- Mentorship Program: Through this program, APA Next will connect students with professionals from the field of their interest, ranging from arts to business and advertising to HR. The professionals will not only provide their mentees with guidance but also hand out practical and valuable tips and a roadmap to excel in their chosen careers.
It is important for students to build their own unique identity to succeed in life. The strength of the Asia Pacific community lies in their cultural roots and strong familial support. It is important for parents to understand that no matter how ‘wireless’ technology has made this extremely ‘wired’ new generation, they are at a vulnerable crossroad of life where they need support.
McDonald’s hopes that with a little assistance from APA Next and a nudge in the right direction from parents, students can not only metamorphose to find themselves and what they are good at, but also make it big in this world.
For more information on the program and to open up a world of opportunities, visit: http://apanext.com