“Driven by the ever-increasing exponential consumption in the use of the internet, smartphones, online services, and various personalised services, AI/DA is today the single most influential technology which has changed the way we work, shop, and live. It is slowly becoming a ubiquitous tool with an amazing range of abilities and applications that cannot be restricted within domains of Science and Engineering,” says Gurinder Singh, director general, Amity International Business School, Amity University.
Integration of business acumen skills with technology
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Technology and data are the base for any discipline today and hence understanding of their application has become the new norm in present times.
“AI in particular, is empowering significant and rapid change for businesses across almost all sectors and industries, and Machine Learning (ML) – a computer’s capacity to improve its performance without human instruction – is driving the development of new applications that can accelerate productivity and competitive edge for companies,” says Singh.
From the automation of different aspects of the business to forecasting patterns in data, AI can accomplish tasks with far greater accuracy and speed than human beings – transforming not only what businesses and managers can do, but how they do it. “Healthcare, finance, retail, and travel organisations are delivering completely new customer experiences thanks to chatbots, intelligent voice assistants, and conversational AI. Meanwhile, an array of new machine learning applications is giving businesses access to deep analysis of key internal data (such as employee engagement, networks, and departures) for organisation redesign,” he explains.
Exciting and adaptive modules in disruptive technologies, python for managers, data visualisation for new age administrators and decision-makers & unsupervised and reinforced learning, business analytics and intelligent decision making for various areas including pricing & people, adoption of accelerated new-age technologies, drivers within the area of automation, artificial intelligence and human cognition are only a few of the unique customised study areas that have been integrated within this programme. In addition, the programme emphasises on the traditional curriculum for BBA courses that expose students to the fundamentals of Business Studies, Economics, Marketing, Accounting, Human Resources & Information Technology besides concentrating on enabling the learners to comprehend successful global theories, models & practices for effective and efficient organising, planning, budgeting, controlling & decision making. The key differentiator is to help students gain practical insights through which they can inculcate the necessary employability and entrepreneurial spirit to effectively deploy and leverage AI/ML in business models.
Admission and job roles
All leading global organisations and institutions including the world economic forum have listed AI and Data Science as the top career options across the globe.
Graduates of BBA (IBAI) are offered roles as management trainees, executives, research assistants, junior consultants, managers and data analysts across all functional areas and domains.
Admission is based on academic records and evaluation of a video that is to be posted by the aspirants in answer to a few questions that are asked to assess their aptitude and confidence, levels.